It needs to be altered and you may share it although for me it's like you have articles. Yeah. Since how you view on Instagram differs. How you view Facebook and you see on Youtube, how different, how you view on, on Linkedin or Twitter. And so at the end of the day, what we will need to do would be to understand how people consume content on that, that, that platform and earn content which would really operate. That, and uh's, that is the huge difference. You can go through precisely the exact same production and say, fine, I will take some of this. It is like you may have a 10 minute video on youtube, but you are likely to just slice out possibly two minutes or three minutes on, on Facebook because it's going to perform a lot better like that.
So that you have mentioned many stages to creating a few of these kinds of videos. I suppose we begin at the very start, you mentioned preparation. Would you take us
Or even linkedin. Yeah. And so that's part of this prep preparatory stage, right? And what we're attempting to do is figure out, fine, here's what will work on Instagram. Now maybe there's something or a hook that's a bit better on Facebook and here's something. So that you may have the meat of the material be the same. But you're actually shooting on the video, the way that it's really delivered is a bit different. And where you are actually planning, that's, uh, you know, the strategies to really connect on various platform.
Hey that Jamie here and on behalf of the Click [inaudible] staff, welcome back to our movie show where we're talking video, but more specifically the types of video you ought to be creating to drive more profit and more cliquey worthy movie views to your business. In the movie we discussed the movie marketing industry's state. What's working by now when producing content. In this video we're going to discuss the video content in a little more detail and discuss about ways to create the one video you should be generating right now to drive more clicks, more visitors, and much more sales on any item or service which you are offering.
The post production is probably the most important component of having a really good piece of video out there. And the reason is because you put a lot of effort in planning, you devote a lot of time doing manufacturing, but really where the magic is really actually getting the elements that will truly engage. And the edit itself, um, is that pacing will keep people's attention the entire time and you can create pacing. Like we are, uh at is, we are trying to figure out how we are going to distribute it. So like we called dispersing on Youtube, we would do it on youtube compared to Facebook. As an example. Because that is the way it is on youtube we would be nine ratio on youtube, at a 16. Right? And, and then to, uh, we wouldn't always burn off in our captions. Uh, we would really upload caption files directly to youtube itself.
In relation to create one of them? Yeah. And it is really interesting because a lot of people, they're more about performing rather than preparing. And I found that if you wish to succeed, it is about the groundwork of knowing exactly what you're going to do, the way you're going to do it. So I always like to really begin to figure out why I am making the movie. It should have a function. Um, I believe it would be really relevant to really have you proceed through this process. What does that sound great? Okay. So let's just say that you're attempting to sell some mix. Okay. And you're trying to sell it on networking. You've got whatever or some item. Okay. So tell me somebody that you truly know well. Um, besides Joey and David. Okay. So yourbrother David. Okay. Chris. Brother Chris. You're good. Uh in the event that you really want your movie you will need to actually have a prep stage of the way you are going to disperse it. So back you're like, okay, who's going to really discuss this video? How are you going to engage with them? You know, is it likely to be achieved through ads organic or is it likely to become a strategy where you really doing organic and adds? Uh, for me personally, I love other channels out there. I love other webpages on Facebook reason they will need to really feed the algorithm. They need to get their articles outreach. And so a lot of people are prepared to talk about your video. Uh they're, they're able to cross post your own video. And therefore it is like coming on their page and it's like an actual content, even it's not theirs.
So that it is like getting these pins. And two, there is those hooks within the video. Like he got him, you got to fortify whatever that name is. And therefore I give that some thought. Um, and that the preparatory stage before you actually move onto the next step. But there is another thing I really, really consider is that which, what origin of medium are we going to use? Is it going to become a much better Instagram one afterward than Facebook? Is it likely to be much better on youtube or on Twitter? You know, what is going to be the best method and just like you got to examine the stage of that you are trying to achieve. Now, one of the biggest errors, it's like, well I will just distribute it anywhere, you know, and you are creating a movie trying to go on each platform and that is a huge mistake. Yeah. We are going to talk about the one sort of movie you have to have in order to blow up your small business, but not just about what that video is. We are also going to talk about the way to structure and create that video also. Let's go.
Right. And one thing which I found is even once you've got a video that's performing quite well, you know, um, the way in which the algorithm operates on Facebook and other things, it's like perhaps in six weeks or seven weeks you do another cut and then upload it, learn from what you already have, all the information that is there and say, okay, what should we edited this down because we had a sort of a fall off here. Maybe we add, you know, something to pull on them visually here. You can do that. And, and where you're able to do it, essentially you're in a position to succeed because people will be inclined to overlook what they actually saw, you know, from six months ago.
Obviously. Yeah, that is logical. Okay. So talking about movie editing from kind of my expertise and I am not a professional video editor and I understand just how much work goes into doing lots of the things you state, you know, the, the captions Mimi discovering, even just placing titles at the top and bottom of your movie can take hours for many people and some people seeing this may have no idea how to do that. So I guess in that regard, is it worth? Is it worth the time to sit down put in to editing the movie or spending money to kind of with somebody,
Alright. Prepared created the movie, edited the movie. So we just don't load it. Yep. That you'd say the Majority of the people and say, okay that's just supply
But on Facebook we want to burn it because some people don't have that choice on and you also ought to make sure that when they're scrolling through it, you're grabbing that attention. And so he is like? Exactly. And it is similar to the ratio we wish to be a one by one ratio of ratio that is square. Right? So what components which we may actually add to that video file? Is it like to make it more of a movie meme where we are placing texts that the start of the end, um, you know, is it engaging with different, several kinds of elements? That is the things you've got to look at when you are doing the video edit. Now, the thing that I adore is when we did the production right and we have options like cause we will need to we did five or four distinct versions.
Or when we think of gamers, possibly Mohamed Sala, he's, that Liverpool is greatest player could possibly be hitting scoring from United, I do not know. Yeah you are able to do different clips . But talking about why they adore, you understand, Liverpool, right. And, and also theessence of it. Um, so I love to try to identify a few things. These are of what could that individual that when he watches with video with bullet points. And then two, I do research. Just like I want to go out there and even know just how well I know somebody, I'm like, what else is going on out there? I do a little research online trying to see whether there is anything that's trending. Especially when it's handling the issue available uh. So like for Liverpool, is there anything that is going on that will be in the information that would be relevant to, to the movie now?
We are discussing shooting articles, we are discussing incorporating texts, adding graphics, animations, and we are also talking about adding captions, Emojis, all of that things can be constructed and edited it directly inside of [inaudible]. The main reason we built clip Ian was so that it's available to absolutely everyone and we're talking even in the event that you've never created a video before, you want to get into movie production for your business or you're an expert, it is possible to create what you may create anywhere else right inside of Klipfolio and what is more, even if you don't want to take your content clippy or provides you access to an extensive library of video clips, images and audio, she can pull all this stuff together to create videos. We will also throw in customizable templates. Therefore, in the event that you fill in a bit uninspired, for instance, you can just grab one of our pre performed templates, alter the colors and the text, upload your advertising and your doing clip. Eao is your video creator and it's going to alter the way both novices and professionals produce video moving forward. We can't wait to show you it, so make certain that you enter your email below. Within the next video, we are going to pull back the curtain on Filipeo and actually explain to you how it's going to change the way you create video content for your company and the way this platform functions. We'll see you.
And what's the first thing which you believe he's going to perform? Probably share the movie, once that connection with the movie matches. He's going to share it with not just 1 person, but he's gonna discuss with everybody that actually enjoys what's happening, you understand? And that there is absolutely critical. Then the next thing is, uh, really trying to describe what would be a fantastic hook trigger just like you only have a few few seconds to grab his attention. And I believe, okay, what do we do to catch his attention without audio within a few seconds? You know? And, and maybe it is a caption you understand, Liverpool's sucks. Yeah. I presume, I think that video would be watched by him. You know what I'm saying? And I think that he'd have to be sucked in because he tried to determine what's happening in that movie.
How you would then strategy that. Yeah. We did lots of research ahead. We do a great deal of preparation. Today we want to start executing on those matters. There's a formula for each and every video, and uh and this formula is what creators need to create to themselves. And there's a couple of components for this formula that it, which it's universal for everybody. The first one is, and that we prepared for is a hook. We need to catch their attention. Now that hook differs on youtube versus Facebook. Let me give an illustration of that to you. Like on youtube the hook will be like five seconds. And on Facebook it's gonna be completely different since you're, you may have sound on or not. And you maybe just have a, possibly a second as you're kind of turning through their feed.
And even on Instagram, it's likely to be different. And so looking at this, it's similar to that hook is like the part. And I would really put a great deal of effort and energy to attempt to work out how you're going to captivate people's focus and how you suck them into the content. Now after that, after the hook, you may actually reinforce your brandnew. Therefore, if you have a brand, you might have a element. This is an optional item. Uh, it depends on which kind of content that is video you're producing, you know, also, and then two, you are moving to the meat of this content. Here's something that I found over, you know, 40 some odd billion views. It is like people have a tolerance to watch. And I, I've been around Facebook before, although whether you've fallen in this class, I really don't know and I've never turned on the sound.
You might have two or three distinct versions of a movie and you may test it to enjoy, like seriously what we do is we'll just throw a couple dollars behind it and and see how it converts. If it converts really well, you don't need to devote that much cash to work out if people actually click on it, engage with it, how much they watched the video to see whether it really works. And actually connect with them on an emotional level and spending the time in place to making your video engage with all the audience, it gives you a greater chance for them to actually share.
When you actually have these bullet points of things that would actually get there, get there, get them something which's going on, I then attempt to think of what value can you truly bring that individual. So there is like three ways you may attract value. Uh, with video content you may expect, you can instruct or instruct, entertain, and occasionally when you're really good you can do all three at precisely the same time or you'll be able to get two of them. That's when you're really, really great when you're really giving ProductReviewLabs.com Klippyo Review it lots of thought in it. Now that being said, once you do so, I attempt to determine which value you're going to bring to your intended audience. Yeah. And then bring some type of value I try to bring those bullet points. So whether it is like making devotion to his staff or talking how bad the other team is, that's some value that he'll really find.
Alright. So Chris, he enjoys football? Does he have a group? Liverpool. Liverpool. Okay. And is there a, uh, an opposing group that it is just a rivalry? There's a Coupole likely the greatest ones. Manchester United, which everybody understands. Okay. So Liverpool, Manchester United. Okay. So there's like some pure friction. Okay. So if we're going to produce a movie, we need to get a purpose of the movie. The number two is we need to identify our viewers. Who Do we want watching this movie? So I'd say it would be people who are like hardcore Liverpool, Liverpool buffs like your brother. Okay. And then we must begin breaking down of some of the things that they, they sort of rally around that would get them excited. And what could be among these things that you'd think, well, beating Manchester United scoring goals.
Well let us just target everyone that likes Liverpool, right? And let us target everyone that does not like Liverpool. And let's see if we can find some, some things. And I think you can do this just with , but should you infuse a little bit of money, it'll be interesting. The outcomes. It's possible to get your silently. Definitely. So I believe anybody watching this video today has a blueprint to create not a movie book in, knowing what to create and how to push out there or an overview and, and those secrets, uh incredible. And for anyone watching this right now, we've really put together a guide which goes into what Daryl talked on the market. Um, that formula, that blueprint that is whole a few distinct things as well that we did not fit into this video, um, that you could actually grab below this video.
And so you must reinforce it. And, and that point when we were talking about your brother, it's like if you add one of the other components that resembles, yeah, yeah, I enjoy this movie. You know, you're like, totally go from there. That is where he will stay on a bit. And should you get 20 seconds, if he can get to that point and actually feel some kind of connection to the video, they'll watch another moment, doesn't subsequently lead to more engagement on the videos as well. So they would be more likely. And 12 remarks are seen by us. It is like as you're connecting together and you're speaking their language however you're going to it, you are connecting with them on a psychological level and they feel part of something and they feel just like dumb. It that humanity feels bound to perform.
All you need to do is opt in, pop your email in there, we'll send you that guide. So during this movie along with the very first movie, we've talked a great deal about creating the perfect video and that includes everything from naturally prep, right how to shooting the movie and then obviously the article of where you've got to edit the video up in the right way and to get the very best distribution. Now all that is very hard for most people. The majority of people don't have access to camera equipment that is expensive to take film content. For instance. Most people don't have the skills or access to utilize editing software either, and that's the reason why we construct Klipfolio. Klipfolio is an internet based video creator that essentially permits you to make amazing looking videos. Just we've discussed at the palm of your hand in the two videos.
Which makes sense. Makes Sense. Okay. So that makes total sense. Um, but one thing I wish to circle back really fast is that you mentioned if you are creating video and among those ideas everyone has, I mean, I have had this before when I have created videos, I will only share the exact same movie anyplace. Can you sort of elaborate about why that's a bad idea? And that's a type of a idea procedure that is bad.
Have you've never, you just watched thecaptions and stuff like this? I really do. I grab myself. I'm like, why didn't I flip it ? But it's so much better using salad. Right. Nonetheless, it's like people consume differently at various times, different times of the day. Um, but what I discovered is if you can hook them, if you are able to get that hook, whether it's about Facebook, on Youtube, on Instagram, you literally have them for 20 minutes and then that 20 seconds should be your gold. It is like you need to reinforce that hook or you need to reinforce what your value proposition is to get them in, whether it is a title or a thumbnail or however you are pulling them into that video. You have to reinforce that since if you do not, you're likely to have the hockey stick effect. That means the people that begin washing it start to leave, you understand, and you're totally not going to get anybody watching it.
So Darryl, in the very first video we talked briefly on the type of video content you should be generating, what prefer for anybody that didn't see that or just to refresh a few memories, which type of video? Which sort of video is that, if there's 1 video you need to create um, as a organization? Yeah, for me it is a social video and just two to kind of take a little further then, um, and sort of briefly remind everybody which type of video that's. Can you describe what a video is, but also why that type of video is so vital?
Yeah, like, like the movie portion of the video editing is indeed critical. It may either break or make a video. Um, it doesn't matter your script is. It doesn't matter how amazing your camera as well as your manufacturing is. Really where it the rubber meets the road to find out if it is going to work or not, the editing is. And for me, as soon as you're in a position to take action, it is well worth the resources worth the time. And when you actually put it together, it will convert a great deal higher. That in the conclusion of the day, that is by far uh, you know, the preparation stage, and um and it's like the execution point to the editing has become the most crucial.
Now presumably you'd take the content you just shot with Reese on your phone or anything to an editing package or to some post production. I suppose. Do you want to speak about everything you do at that stage? Ready to distribute
It may sort of look like it's theirs. And that's a matter. So going back to your example that we said, hey, if we're going to really make a movie about your brother along with his football team about Liverpool, whether it's good or bad or whatever, I'd like create a list of each, uh, page on Facebook on Instagram that would be pro or con. Um, you know that's who we would like to contact. And believe it or not, you know, becoming, uh, those relations with these individuals is a way to have growth. And I discovered that if you can get like five or six or 10 channels or pages that are like yours who are willing to share your articles, I mean that explodes your, your expansion, that hastens your, your reach and you're likely to get the views that come with it if you truly have done a fantastic job with your video.
So we have discussed the initial phase of preparing for a movie preparation of video. We then proceeded creating the video and to clearly production. So can talk a bit about
So if we talk about going onto each stage, I believe this is, this is very significant as well. There are well I believe there are just two elements you might tell me. Of is the proportion of the movie. Therefore, in the event that you create in 1 video, you have got to think about how all the other ones are transcribed into by that. But is there other, anything else you'd kind of want to be aware of if you are going to be generating content for state, Instagram or Facebook
So is that all for production? You know, like a great deal of people place a lot of consideration concerning how things come together and like what type of camera to use and so forth etc. But I think for me it is like be flexible. Although we prepared, once you're really doing the video you have a script and have like this you're going to get things. They are like, you also know and oh, this could be a lot better when we did so, take different variants. Like you've got time, just shoot some different variants. Hey, perhaps this will work better than this. And you also know, that will aid you with the, the post production stage.
So with that, simply to kind of go further into this, and would you load the movie at first to your page then contact all of these are the pages to allow them to know it's never, or would you choose a different strategy? Yeah, so I do this in the phase. I am known by me, the movies come in so I reached out whatever or because it may take a couple of weeks to get ahold of everybody. Should you share mine kind thing, who knows, perhaps you're like, Hey, and uh, I'll share your movie. That is not a bad thing if you're doing PR crossposting. Uh, just to share a movie isn't where the weight is. It and you have to give privileges to cross post your articles to them Just like you've got to cross . And that's kind of the key on Facebook, although the same for, you know, you are posting their articles.
But the algorithm on youtube differently, you know, you'd do it differently on, on Instagram and distinct on Twitter. However, Facebook, I feel a great deal of people which are seeing this video need to capitalize on this and that is an easy way to say, hey look, if you can have this page that has a reach of let's say you know, 10,000 likes that they actually posted it, who knows how a lot of you is they are likely to get. Um, also, and you sort of reaches out to these different pages posting at which it goes back to your video and all the analytics gets. Yeah, it is really cool. No, that's cool. Now with strategy, like for me personally, I like organic, but you have infused it with, together with ads. Ads undoubtedly is the most effective method to get into in front of the ideal people. And if you know what you are doing, it could be very, very powerful. If you don't understand what you're doing, it is still be effective as whenever you say, okay, we are doing a video around Liverpool, right?
It is like when you find something cool and you are like, hey, you gotta check out this. You know, we have to do that. We have to this virtual word of mouth. And that's that is exactly what the social videos do and where it is so powerful. And after the core, essentially of this content, you've got to have a call to action. Um, and, and you may not think, well, if it's a societal video, I'm not actually doing it , you know, it's simply more of an inspiration or it is merely a [inaudible] or anything. That call to action is still still key because are? Like recall when we talked about what's the intention behind the video? Or if it is to market products, we need to push them to a landing page or to hit that button right. Uh, or if it is for inspirational, maybe it's just like a Hashtag or some thing to unite a trigger, you know, I mean the list goes on.
You know, before we do this, there is a lot of people that pick up a camera and begin recording which may be one of the things you could ever perform. And there are stages, such as you mentioned, there's a point of preparation, there is a stage of creation, there is a stage of post production, then there's a stage for distribution. And each one of these phases are outright critical, uh, and they function in harmony together to truly get your video being seen.
Yeah, that makes sense. And once you've been through those phases a few different times I guess from looking at these three stages, and you do edits that are distinct as well, which is vital, as you state. And most people would, you know, she movie, I have been guilty of this in the past and it'll throw up thinking it's prepared without much informative edited stuff. But now I can see just how important it is to perform versions because when you discover you may continue following that blueprint over and over and over again.